Two secrets to increasing your small business revenue

If you are a small business owner, and you want to grow your business quickly, there are two ways you can do it without spending any extra money on advertising. Continue reading to know more.

Many small business owners are not marketing experts. They are entrepreneurs, people of ideas and an inspiration to all who come in contact with them. The ideal answer for many small business owners is to go out and pound the pavement if they want more business. After all, if you want more money, you need more customers, right? Well, not always.

There are two other things you can do, where you don’t have to increase the number of subscribers. In fact, many small businesses have grown in volume and can no longer accommodate their workload. Instead, try these two things:

1. growth The dollar amount of each customer’s order– This is where you’re really going to get out there, roll up your sleeves, and find out what else the customer wants. Find out what their problem is and offer them more products or services that will solve that exact problem.

Suppose you own a hardware store. A customer comes in, looking for a 39 cent screw. You help them find it, spend 15 minutes with them, and they’re happy. What if you ask them about the problem they are trying to solve. Maybe they were trying to hang a rusty bird feeder. You can feature their full line of rust-proof bird feeders as well as a bag of premium seeds, bumping that 39 cent order to $39.

When your business already has customers and they’ve already committed to buying, that’s when you need to work to solve their exact problems. The customer will be grateful and you’ll make a lot more money in the process.

2. Increase the frequency that your current customers return to make another purchase– This is where you have to become a direct marketing master. Using your current customer list, you need to contact them regularly. Create opportunities for calls to action, where you get your customer off the couch and into your business. This can be accomplished through limited-time coupons, contests, free consultations, entertainment, and many other things designed to bring them back. Loyalty programs also fall into this category.

By doing just these two things, some businesses have doubled or tripled their income in just a few months. All you have to do is solve the customer’s problem perfectly and remind them repeatedly that you’re still in business.